If I Were: Smuckers

2019 Feb 17business modeldesignopinionIf I were

Seriously. Sell jelly in squeeze tubes. Just be done with it already.  OK, get fancy and sell PB&J in a dual-tube.  Tube packaging efficiency is so much better, and, if you do the nozzle right, you don't need to refrigerate because no air will enter (see Franzia/bagged wine).  TetraPak and others have this figured out; why are we still discussing this?

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