If I Were: Smuckersbusiness modeldesignopinionIf I were
Seriously. Sell jelly in squeeze tubes. Just be done with it already. OK, get fancy and sell PB&J in a dual-tube. Tube packaging efficiency is so much better, and, if you do the nozzle right, you don't need to refrigerate because no air will enter (see Franzia/bagged wine). TetraPak and others have this figured out; why are we still discussing this?