If I Were: Arm&Hammer
designbusiness modelopinionIf I were
If I were Arm&Hammer...I'd sell baking soda in 1 teaspoon packages.
They already realize the need ('Fresh box for baking!') but choose to sell 100tsp per container for $0.94. Other parts of the box tell me to change boxes every month, so, according to Arm&Hammer, 95% (5tsp = 5 batches of cookies / mo) of the product they sell to customers is intended to be wasted. I'll gladly pay $1/5tsp/mo to have a less self-contradicting package!
- Next: If I Were: Smuckers
- Previous: Howard Hughes Medical Institute @ Stanford