If I Were: Arm&Hammer

‘Fresh box for baking!’

..I’d sell baking soda in 1 teaspoon packages.   They already realize the need (‘Fresh box for baking!’) but choose to sell 100tsp per container for $0.94.  Other parts of the box tell me to change boxes every month, so, according to Arm&Hammer, 95% (5tsp = 5 batches of cookies / mo) of the product they sell to customers is intended to be wasted.  I’ll gladly pay $1/5tsp/mo to have a less self-contradicting package!

If I Were: Smuckers

Smucker’s Grape Jelly

Seriously. Sell jelly in squeeze tubes. Just be done with it already.  OK, get fancy and sell PB&J in a dual-tube.  Tube packaging efficiency is so much better, and, if you do the nozzle right, you don’t need to refrigerate because no air will enter (see Franzia/bagged wine).  TetraPak and others have this figured out; why are we still discussing this?