If I Were: Macy’s/JCPenny

The first way to view the ongoing struggles of department stores like Macy’s, JC Penny, Yonkers, and others is by likening them to their internet adversaries. From this vantage we see their hip, sprawling, prime-retail stores as grossly inefficient warehouses, bleeding margin on customer acquisition: advertising to get people in the door labor: presentation, refolding, […]